![]() True value is realized in these outcomes, both for the business and for the user or customer. Outcomes are the things that result when we finally deliver those features and the customer problems are solved. Outputs are easily quantified things that we produce-number of products or features, number of releases, or velocity of development teams. ID: Good digital product management is equal parts (l to r) strategy, UX design, technology, and optimization. Since its release in January 2021, more and more organizations have pledged to reduce the environmental impact of their digital footprints.Īs longtime advocates for more ethical, responsible, and sustainable digital products and services, we’re thrilled to see this topic gain broader awareness.įurther reading: How to Design a Sustainable Data Strategy In their 2021 Future 100 report, Wunderman Thompson ranked data sustainability as the #13 trend to watch. Along with this came a greater understanding that the digital products and services we use can adversely impact on people and the planet. ![]() With the pandemic, more and more organizations put digital transformation at the heart of their long-term strategies. Wunderman Thompson Intelligence, The Future 100 ![]() There’s a growing recognition of the impact of humans’ digital footprint on the environment. Here are several digital business trends that could impact your organizational strategy in the year ahead. The best strategies are those that incorporate a forward-thinking approach to technology while also folding socially- and environmentally-responsible practices into everything an organization does. Digital Business Trends: StrategyĪs a Certified B Corp, Mightybytes regularly reviews good business and marketing strategies for purpose-driven organizations. We broke these digital business trends down to match the four categories of Mightybytes’ digital agency services:Ĭlick any of the four links above for a deeper look into digital business trends related to that individual category. There were a lot of them! We handpicked 21 rising and relevant topics. ![]() Our team looked into new products, technologies, legislation, and evolving practices to better understand trends that could impact our work with clients this coming year. Many opportunities lie in adopting or evolving new business practices, learning new tools, and keeping team skills up-to-date. Machine learning, data privacy, ADA-related digital lawsuits, increasingly sophisticated website hacks, misinformation, etc.-the list of issues that could impact your organization this coming year and beyond is extensive. In this post, we explore digital business trends in strategy, design, technology, and marketing that could impact purpose-driven organizations over the coming year and beyond. ![]()
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